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MA.STRUM – British quality men's apparel

MA.STRUM – British quality men's apparel

MA.STRUM is a brand born at the intersection of fashion and function, representing an effort in textile innovation and design to expand the wardrobe of technical sports enthusiasts.

14.08.2026 10:00

MA.STRUM is a brand born at the intersection of fashion and function, representing an effort in textile innovation and design to expand the wardrobe of technical sports enthusiasts.

The brand started in late 2008 in partnership with fashion designer Massimo Osti’s company, later becoming independent, which it remains today. The Italian-born Osti is also known for creating the C.P. Company and Stone Island brands. Although MA.STRUM was formed after his death, his legacy lives on in the Massimo Osti Archive museum, from which the founders drew inspiration to create the new style clothing brand. The archive has collected over 5,000 garments and 50,000 fabric swatches from approximately 300 textile mills and designers worldwide.

The creation of MA.STRUM garments, patterns, and designs are the result of an extensive research and development process that examines how the wearer relates to their clothing. Although each collection boasts various influences, the detail-oriented British brand driven by a passion for performance draws inspiration primarily from sportswear and military style. Its models withstand the elements while effortless looking stylish.

In 2014, a new chapter began in the brand's life when John Sharp, an entrepreneur with a passion for quality craftsmanship and innovative fashion, acquired the company. Under Sharp's leadership, MA.STRUM continued to evolve while staying true to its roots of combining form and function. Sharp's vision for the brand places emphasis on a continuous commitment to technical innovation, expanding brand awareness, and promoting a commitment to producing outerwear that performs as well as it looks.

John Sharp played a major role in steering MA.STRUM toward the modern era, focusing on expanding the product portfolio and maintaining high levels of performance. His leadership ensures that the brand not only carries forward its heritage but also leads the way in advancements in fabric technology, garment manufacturing, and design. The Boneville menswear brand is also owned by Sharp, having been founded in 1981 and closed in the early 90s following the decade's surge. Sharp acquired the brand in 2012 and triumphantly reintroduced it to the market in 2014.

MA.STRUM outerwear is more than just fashion—it serves a purpose. Each piece is meticulously crafted to provide superior protection against the elements, supported by innovative fabrics combined with advanced technical features. From breathable, weather-resistant jackets to multi-functional outer layers, MA.STRUM is about creating garments that perform under pressure.

Check out our webshop and choose comfortable, functional outerwear for yourself.

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