Feel the scooterboys lifestyle in the spirit of today
Since Alpha Industries opened up to civilian markets, their models have taken on an increasingly prominent role in everyday fashion.
Since Alpha Industries opened up to civilian markets, their models have taken on an increasingly prominent role in everyday fashion. British youth discovered Alpha's products in the 1980s, and Dr. Martens boots and the bomber jacket became essential parts of the skinhead style. However, since not everyone could identify with the skinhead philosophy, other fashion trends also gained traction in 1980s England. One of these was the scooterboys style, whose most important element was the scooter.
Scooterboys represented a lifestyle in which Italian-made Vespa and Lambretta scooters played a huge role. The life of scooterboys wasn't always smooth, as they frequently engaged in street fights in various UK cities, mostly coastal locations like Brighton, constantly clashing with authorities.
The scooterboys' attire wasn't as strictly defined as that of the parallel-flourishing skinhead and mod cultures. Their favorite garments were primarily MA-1 bomber jackets and oversized military parkas, while in terms of bottom wear and trousers, they chose styles that were comfortable for riding a scooter.
The music of The Who best expressed the feelings of the subculture's members, making the band number one not only for scooterboys but for mods as well.
Let's look at what jackets you can wear to experience the style of the 80s subculture in your everyday life.
MA-1
The base model, which is one of Alpha's most loved products. Nowadays, it is available not only in green and black colors but also in more modern versions adapting to the demands of the times. In addition, the base model is available in an increasing number of slightly varying cuts. For example, the cotton-hood-supplemented MA-1 D-TECH, which this season has been complemented by the padded version running under the name MA-1 D-TEC Puffer OS. From this, the also newly-appeared dark maroon is a truly special piece.
Furthermore, your wardrobe can be expanded with additional models, since beyond the slim-fit MA-1 jackets, lengthened coats, women's models, and countless other shapes are already available. You can browse the selection here: MA-1
Our favorite for brave men this year is the 2018 MA-1 Puffer model in the original mauve (a pale pinkish shade) color.
Lengthened parkas were also part of the scooterboys style. The modern version of this coat is best represented by the Discoverer model. The oversized shapes and military lineage fully cover period attire, yet it is a practical and everyday-appropriate wear suited to the spirit of today.
